|
||||||
|
||||||
|
10 Secrets to Get Your News Release NoticedCopyright 2005 Cherry Communications/Be Heard SolutionsIt's difficult enough running the day-to-day aspects of any online or brick & mortar business, let alone trying to drum up new business as you go. But even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster. A news release is sent to editors and journalists in order to generate a news story in the media. It's one of the easiest and cost-effective ways to get your message out there. If a reporter decides to run your release, your business receives space for free - and more credibility than just running an ad. It's critical in today's business world to be seen, a key element in any business plan. And a news release can help in that. Here's the top ten secrets to getting a news release noticed: 1) Your press release should sound like news, not an ad. You need to make sure your news is newsworthy, so start thinking like a reporter. 2) You should only send your press release to the media related to the topic of your press release. Don't just send the press release to every reporter you can find. 3) Keep your press release one page in length. Truth is, most editors will only read the headline and the first line or two of your release. 4) Your header, contact information and release date should be at the top of your press release. 5) Use short sentences and double space your lines. 6) Your headline and first few sentences should grab the reader's attention. Write like the news organizations you are targeting. 7) You should tell a story and mention your business, product or service in the body of the release. 8) Proofread your release many times. Look for grammar and spelling mistakes. 9) Follow up is not only recommended, it is vital. But don't call every other day asking if your release will run. Call once to see if there is any interest, but don't nag. 10) Stick to the facts. Tell the truth. Avoid fluff, embellishments and exaggerations. tone it down a bit. And a bonus: Use active, not passive, voice. Verbs in the active voice bring your press release to life. Writing in this manner helps guarantee that your press release will be read. About the author: Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She's a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: "Be the Big Fish: Three No-Cost Publicity Tactics to Help You Be Heard." Go to: http://www.cherrycommunications.com/FreeReport.htm Circulated by Article Emporium Increase Traffic to Your Blog from Search Engines - The Top 5 Tips Copyright 2005 Tinu AbayomiPaul Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic. Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back ... Learning DXInOne and the E-Currency Exchange Business for Free Copyright 2005 East Tech LLC What is the DXInOne and the E-Currency Exchange Business? Also known as E-Currency Trading, E-Currency Exchange is absolutely one of the best new business opportunities many of us have seen in years. E-currencies keep growing by the day an... Network Marketing: Selling the Dream (Part I) Copyright 2005 Fernando Rivadeneyra Are you tired of struggling to make ends meet? Unexcited about driving in rush hour traffic? Burned out at work making your BOSS'S dream come true? You have a choice in life but most people choose to live in constant fear. They are scared ... How to Take Advantage of the New Google Adwords Changes On Friday, July 15th all Google advertisers got the email message entitled “Google AdWords(TM) Announcement: Keyword Evaluation Changes”. Now, I don't know about you, but whenever I get a message from Google concerning Adwords, everything else seems to take a backseat. S... Top Ways To Create Ideas For Your Next Highly Read Article If you want to make money online a good strategy that won't cost you a dime is to write articles that relate to your product or service. Search Engines are constantly on the "look out" for freshly written content that has been submitted online. So how do you come up with i... 10 Secrets to Get Your News Release Noticed Copyright 2005 Cherry Communications/Be Heard Solutions It's difficult enough running the day-to-day aspects of any online or brick & mortar business, let alone trying to drum up new business as you go. But even if you have additional staff helping to get the word out about ... The Most Targeted Traffic You'll Ever Get (Part 2) Copyright 2004 Adam Waxler “Forum Writing” is single must effective way to drive the most targeted traffic to your site and to your products. There are literally thousands of forums on the internet covering every topic imaginable. However, forum writing can be ext... Short Term vs Long Term Marketing Efforts Copyright 2005 Sharon Housley In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts. Short-term marketing efforts tend to cause sudden sales spikes which rarely last. These sharp... Create Your Own Online Marketing “TV” Station Copyright 2005 Jim Edwards It will happen! TV and the Internet will eventually merge into one giant multi-media “melting pot” that includes everything from live footage and old reruns to garage videos posted by your next door neighbor's kid. Just like cable TV fractured netw... 10 Great things NOT to do with Google AdSense There is no question that you can make some good money with Google AdSense, but you're setting yourself up for disaster if you make any of these Top 10 mistakes! 1. Do not use fake information when opening your Google AdSense account. Google says that's a no-no an... Who Says the Customer is Always Right? Copyright 2004 Diane Hughes We all know the old adage, "The Customer is Always Right." If you are an online business owner or offline for that matter, you are on both sides of the subject almost everyday. Before I started my online business, I was just on one side..... Make Money Blogging You have created a blog and your blog is dedicated to a niche industry. Have you ever thought that the blog could make money for you? We would look here in this article, ways and means, to make money blogging. Lets first have a look at what are the prerequisites for a blog needed t... Write Articles Geared to Your Local Market to Bolster Your Local Search Visibility Copyright 2005 Off the Page The Shortest Distance to Your Home Town Enterprise is Over the Internet Combine two dynamite online methods for bringing your business to the attention of buyers - Local Search and widely posted articles you write. Doing both gives you a ju... Strategies to make your Blog More Interesting Copyright 2005 Mal Keenan Putting up your business blog is an advantageous way of establishing your presence on web. It's no longer just about putting plain texts up on your blog. With continuing stream of new software, publishing tools and plug-ins, today's blogger have the... How To Come Up With New Product Ideas Copyright 2004 Jeff Schuman Have you ever wanted to add new products to your exsisting product line? Obviously one way to do that is to find a product that is already developed and start selling that. Affiliate programs are great for that. Another thing you can do i...
|
|
|||||
|
||||||