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How to Take Advantage of the New Google Adwords ChangesOn Friday, July 15th all Google advertisers got the email message entitled “Google AdWords(TM) Announcement: Keyword Evaluation Changes”. Now, I don't know about you, but whenever I get a message from Google concerning Adwords, everything else seems to take a backseat.So we've decided to give you a heads up on what you can be expecting in the future, how you can expect these new changes to effect your advertising efforts, and what you should be doing to make sure that you can compete after they've been implemented. First, here is a brief summary of the changes so you understand what exactly is going on: 1.Keywords will simply be active or inactive, instead of Normal, in trial, on hold, disabled. 2.There will be a minimum bid for each of your keywords based on the keyword's Quality Score which, in turn, will be based on your ad's click-through rate. The higher-relevant, more targeted, ads will have higher Quality Scores and lower minimum bid amounts. The less-relevant and less-targeted keywords and ads will have higher minimum bids. Now the difference from Google's old way of doing things is that you can now activate your keywords no matter what. Before, it was up to Google. They would simply place your keywords on hold, and you didn't have a choice, but try to optimize your ad. Now, you can get that keyword to run, regardless of its quality score…but you'll have to pay a much higher price per click. What does all of this mean for the advertiser? Well, it means a few things, and it would be foolish to say that these changes were all good. They are definitely all good for Google, and that is to be expected. 1.Google says that they believe these changes will result in higher-quality ads. Maybe this is true, and maybe it's not. What is true is that the educated advertisers will save money under the new rules. People that know how to group ads and get higher CTR's will have to pay less for the same ad rank as those advertisers that do not know such techniques. That's a good thing for small advertisers who spend time organizing their Adword accounts. 2.But… on the flip side, it also means that big advertisers with big budgets can now come in and write ineffective ads and get good placement. Notice above, we didn't say that this change was all necessarily good for small advertisers. What is true is that small advertisers will have to become more educated to compete. Big advertisers care about branding. They want to have the number 1 ad slot, and most of the time, they don't really care what it costs. Now, in the old days, if their ad wasn't getting clicks, the ad simply wouldn't get shown (good for the small advertiser). But now, they can just pay more to have their ad shown. This was a good move by Google to get a lot more money in their pocket. 3.Conversion rate becomes the key. If your site converts, you can afford to pay more per click, in turn, you can compete. If your site doesn't convert, you'll be eliminated by the big advertisers and/or the smart advertisers. That's the bottom line. The first step is not getting the traffic to your site like so many teach. But conversely, it's getting your site in a position to support the clicks. Here are 3 action steps you can work on to make sure that you will be competing in the Adwords game for some time to come. We realize that each of these steps can be broken down into months of work, but don't let yourself get caught up in too many details. Just focus on these three things before you start getting too in depth with changing your Adwords accounts around, give each of them a quick rehaul, and make sure you know your numbers. 1.You need to get educated and learn the system. Grouping keywords, writing good ads, keyword selection, it's all equally important and will play a large role in the future of your Adwords campaign. 2.You'll also need to get your site converting well enough to support these clicks. Otherwise you'll lose money very quickly. The formula is [number of sales made / visitors to your site]. On the internet you should realistically be aiming for about 1%. 3.Finally, you need to determine the visitor value of your site. This will tell you how much you can afford to bid on clicks. The formula is [dollars made by your site / visitors to your site]. Plan on bidding about 50% of your site's visitor value. So, in summary, if you want to compete in the Adwords marketplace in the future, you need to take action, actively monitor your account, and know your numbers. Your goal is to run a profitable business. If you focus on the three action steps above you'll know your place in the market, you'll be ready to compete, and you'll make money using the new Adwords system. About the author: John Rooney and David Nevogt are well known ebook authors that focus on internet-based niche selling. If you have a website that is not performing or you want to learn how to frame a profitable business around an online product, subscribe to the newsletter at http://www.ebooksaleskit.com Circulated by Article Emporium Increase Traffic to Your Blog from Search Engines - The Top 5 Tips Copyright 2005 Tinu AbayomiPaul Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic. Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back ... Learning DXInOne and the E-Currency Exchange Business for Free Copyright 2005 East Tech LLC What is the DXInOne and the E-Currency Exchange Business? Also known as E-Currency Trading, E-Currency Exchange is absolutely one of the best new business opportunities many of us have seen in years. E-currencies keep growing by the day an... Network Marketing: Selling the Dream (Part I) Copyright 2005 Fernando Rivadeneyra Are you tired of struggling to make ends meet? Unexcited about driving in rush hour traffic? Burned out at work making your BOSS'S dream come true? You have a choice in life but most people choose to live in constant fear. They are scared ... How to Take Advantage of the New Google Adwords Changes On Friday, July 15th all Google advertisers got the email message entitled “Google AdWords(TM) Announcement: Keyword Evaluation Changes”. Now, I don't know about you, but whenever I get a message from Google concerning Adwords, everything else seems to take a backseat. S... Top Ways To Create Ideas For Your Next Highly Read Article If you want to make money online a good strategy that won't cost you a dime is to write articles that relate to your product or service. Search Engines are constantly on the "look out" for freshly written content that has been submitted online. So how do you come up with i... 10 Secrets to Get Your News Release Noticed Copyright 2005 Cherry Communications/Be Heard Solutions It's difficult enough running the day-to-day aspects of any online or brick & mortar business, let alone trying to drum up new business as you go. But even if you have additional staff helping to get the word out about ... The Most Targeted Traffic You'll Ever Get (Part 2) Copyright 2004 Adam Waxler “Forum Writing” is single must effective way to drive the most targeted traffic to your site and to your products. There are literally thousands of forums on the internet covering every topic imaginable. However, forum writing can be ext... Short Term vs Long Term Marketing Efforts Copyright 2005 Sharon Housley In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts. Short-term marketing efforts tend to cause sudden sales spikes which rarely last. These sharp... Create Your Own Online Marketing “TV” Station Copyright 2005 Jim Edwards It will happen! TV and the Internet will eventually merge into one giant multi-media “melting pot” that includes everything from live footage and old reruns to garage videos posted by your next door neighbor's kid. Just like cable TV fractured netw... 10 Great things NOT to do with Google AdSense There is no question that you can make some good money with Google AdSense, but you're setting yourself up for disaster if you make any of these Top 10 mistakes! 1. Do not use fake information when opening your Google AdSense account. Google says that's a no-no an... Who Says the Customer is Always Right? Copyright 2004 Diane Hughes We all know the old adage, "The Customer is Always Right." If you are an online business owner or offline for that matter, you are on both sides of the subject almost everyday. Before I started my online business, I was just on one side..... Make Money Blogging You have created a blog and your blog is dedicated to a niche industry. Have you ever thought that the blog could make money for you? We would look here in this article, ways and means, to make money blogging. Lets first have a look at what are the prerequisites for a blog needed t... Write Articles Geared to Your Local Market to Bolster Your Local Search Visibility Copyright 2005 Off the Page The Shortest Distance to Your Home Town Enterprise is Over the Internet Combine two dynamite online methods for bringing your business to the attention of buyers - Local Search and widely posted articles you write. Doing both gives you a ju... Strategies to make your Blog More Interesting Copyright 2005 Mal Keenan Putting up your business blog is an advantageous way of establishing your presence on web. It's no longer just about putting plain texts up on your blog. With continuing stream of new software, publishing tools and plug-ins, today's blogger have the... How To Come Up With New Product Ideas Copyright 2004 Jeff Schuman Have you ever wanted to add new products to your exsisting product line? Obviously one way to do that is to find a product that is already developed and start selling that. Affiliate programs are great for that. Another thing you can do i...
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